R. Andres Ferreyra, Ph.D. is Industry Standards and Collaborations Lead for Syngenta. He chairs ISO Technical Committee 347 (Data-driven agrifood systems) and ISO International Workshop Agreement 47 (Reference architecture for data-driven agrifood systems). Dr. Ferreyra has developed technology for agrifood and natural resources systems for 30+ years and participated in the international agricultural data standards community since 2010. In his words, “I care with a sense of urgency about people, food, foodways, culture, and living sustainably in nature.”